Reebok releases sports bra featuring new reactive technology

One in five women are still avoiding exercise because they don't have the right sports bra. Can you imagine that?

Reebok has now reset the bar and unveils a technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support. Wherever and whenever. Reebok PureMove Bra is a first of its kind...

So what is behind this new success story? 

Reebok's new proprietary Motion Sense Technology is the result of treating a performance-based fabric with Sheer Thickening Fluid - a gel-like solution that takes a liquid form when in a still or slow-moving state but stiffens and solidifies when moving at higher velocities. It responds to your body type, velocity of breast tissue and both type and force of movement. So this means: feel light and fresh during yoga class and a bra that stretches less with your high impact sport's class. 

What other nice features does this bra offer in addition to the new reactive technology?

• Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.
• Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
• Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit. 

And to make sure there is a fit for every wearer the bra will be available in an extended range of 10 unique sizes including XS, XS+, S, S+, M, M+, L, L+, XL and XL+.

The Reebok PureMove Bra will be available exclusively on Reebok.be starting August 17th, followed by world-wide distribution in key retailers starting August 30.

And to celebrate this highly anticipated launch, the bra will be brought to life through a very powerful campaign featuring Reebok's most influential muses including Gal Gadot, Nathalie Emmanuel and Gigi Hadid. More on this soon...

#BeMoreHuman
#RedefiningSupport